The national lockdown which started on 27 March has had a slight negative impact on the average speed of fixed broadband connections, but there was one exception – fibre. Fibre subscribers have seen an increase in average download speed thanks to free line speed upgrades offered by fibre network operators. Many fibre network operators (FNOs), including Vumatel, Frogfoot, and Link Africa, have increased the speed of their users’ lines for free during the lockdown. Internet service providers (ISPs) have, in turn, upgraded the bandwidth available on their networks to accommodate these upgrades. These upgrades have resulted in higher average speeds for fibre READ MORE
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Vodacom and Telkom clients hit by network outages due to load shedding
Both Vodacom and Telkom experienced network outages on Friday morning as prolonged load shedding take a toll at cellular towers. When power to cellular towers is cut off, battery back-up kicks in – but Vodacom told Business Insider SA that these offer limited power and will eventually also fail. Telkom, which has an agreement to roam on Vodacom’s network, said load shedding is affecting the network towers’ back-up support. Vodacom said it has put a number of proactive measures in place to help mitigate the effects of widespread load shedding. “For instance, we have deployed generators at numerous sites across the READ MORE
New regulations set to end annoying marketing calls in South Africa
The Information Regulator has asked President Cyril Ramaphosa to declare that the remaining provisions of the Protection of Personal Information Act (POPIA) commence on 1 April 2020. Speaking in an interview with eNCA, Pansy Tlakula, the chairperson of the Information Regulator of South Africa, said that the act gives serious enforcement powers to the regulator including the ability to levy fines of over R10 million and the ability to pursue criminal prosecution. Law firm Webber Wentzel said that if the president acts on the regulator’s request, the remaining provisions in POPIA regulating the processing of personal information will become effective on READ MORE
Locally made Mara phones get strong SA corporate backing
Nedbank, Vodacom and now retail giant Pick n Pay are among the growing list of SA corporates to back the locally-made Mara phone. The Android-based phone is the brainchild of pan-African entrepreneur Ashish Thakkar, CEO and founder of the Mara Corporation, which opened a high-tech smartphone factory at the Dube TradePort Special Economic Zone (SEZ) north of Durban in October. Thakkar has committed to investing R1.5 billion in the new plant, around half of which has already been invested. The Durban plant, which has created more than 200 new jobs, followed the opening of Mara’s first phone factory in Rwanda earlier in October.
The 2019 SA top 10 trending Google searches
Google SA has announced the results of its 2019 search history. The annual list details the year’s top trends based on searches conducted in South Africa.
Pop culture, politics and sport captured the nation’s attention. Not surprisingly, load shedding dominated both the top ten searches for 2019 and the past decade. Rugby World Cup topped the trending sports searches. The number 1 trending music personality was the late Johnny Clegg.
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Using Influencers In Digital Marketing
With the popularity of social media, more and more brands have been using influencers for digital marketing. Originally influencer marketing was celebrity endorsements, but the digital age has expanded it beyond celebrities. The idea behind influencers is that instead of spending time looking for ways to reach a larger audience, you hire these people to already have a large following with your target audience and hire them to get the word out for you. A single social media testimonial from the right influencer can expose your brand to thousands of people. With the right influencer, your SEO results can get READ MORE
Tips for Digital Marketing in November
November is the start of the holiday season when people realize they need to begin planning for the holidays. Black Friday, Small Business Saturday, and Cyber Monday are the biggest shopping events of the year, where thousands of people gather to buy gifts for that one day when they are all on sale. You do not want to miss out on opportunities this holiday season, so here are some tips to get your planning. Promote gift ideas Everyone has that one person in their life that they just cannot figure out what gift to give. This is a huge marketing READ MORE
