Tips for Digital Marketing in November

Website design Port Shepstone

November is the start of the holiday season when people realize they need to begin planning for the holidays. Black Friday, Small Business Saturday, and Cyber Monday are the biggest shopping events of the year, where thousands of people gather to buy gifts for that one day when they are all on sale. You do not want to miss out on opportunities this holiday season, so here are some tips to get your planning.

Promote gift ideas

Everyone has that one person in their life that they just cannot figure out what gift to give. This is a huge marketing opportunity. You can give gift ideas, shopping advice, gift wrapping options, and more to help them determine what to buy. If your company has a blog, blog about the top gift ideas for people with certain likes, or the top gifts last year; you can give step by step instructions for how to wrap a gift like a pro. This can help get your content shared by a larger audience.

Consider using influencers

Influencers are an important part of digital marketing in a lot of industries these days. Making your brand’s presence known on social media by using influencers is a great way to get more clientele, especially during the holidays. The effectiveness of influencers can vary between industries, so before you look into using them, see if they have worked well for your competitors.

Share your brand story

People want to know more about a company than just what they carry, they want to know who the people behind the brand are. Share your brand’s story, show people who you are as a company to help forge a connection with them. This is always an important strategy, but especially during the holidays.

Run a “Thank you” campaign

There are two ways you can do this. The first is to encourage your audience to share with you what they are thankful for, which you can then turn around and share on your own pages. This is the more common way to run a thankful campaign.

The other way you can do this is to show your audience that you are thankful for them and their support. Give them deals or gifts to show that you appreciate your clientele. While this may be a little less common of a strategy, it can make your audience feel special, which is always a good thing.