Business Website – Why You Need One

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If you’re a business owner sitting on the fence about creating a website, we will save you some time. You need need one. You need website that is professionally designed, lead-catching, sales-increasing, and brand-differentiating.

Here’s why:

Consumer behavior changes over time to adapt to modern technology. Consumer behavior has also changed to adapt to the digital age. An example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As a result, more and more households began to use the telephone directory to find local products and services. For this reason, business owners realised advertising in it was a smart bet. Advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense, and majority of South Africans to used the directory on a daily basis.

Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realised they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 60 percent of all South Africans rarely or never used printed phone directories. Also in 2011, more than 75 percent of consumers were already going online to find local businesses.

Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online—meaning you need a website. 

If you are ready to unlock your company’s success and get started with a lead-driving business website, you can contact us here.