Top 5 reasons why a professional email address for a business matters
- A professional email address keeps clients updated
- Builds trust when emailing via a business domain name
- Attractors visitors to your website
- Provides a consistent form of communication.
- Increases brand awareness.
As one of the first types of online marketing, professional email for business remains a vital part of marketing for any businesses. The key is to stay on top of developing new and exciting content ideas that motivate your subscribers to act. Emails are also effective in generating enough interest for a product or service to lead customers to your physical or online store for more information.
How important is it to implement professional email for your business? Well, think about how much time people send in their inbox? it is an average of 13 hours per week, according to a report by McKinsey. Needless to say, email is a critical part of our day-to-day tasks. Effective email messaging is important for both businesses and customers. Don’t take our word for it though. Read on to learn why polished and professional email for business is important for your company.
What is a professional email address?
A professional email address is an email address that includes your company’s name and that you use for business purposes. Most people use free email services for personal communication. However but when doing so and communicating for business purposes it may seem unprofessional and less trustworthy. Having a professional email address requires a website and a domain name, which are usually the same as the company’s.
What are some professional email address examples?
Consider these examples of choosing a professional email address for a person named Jessica Rodriguez who works for a company called Trotek:
- Full name: jessicarodriguez@trotek.com
- *Last name: *rodriguez@trotek.com**
- *First name: *jessica@trotek.com**
- ***First initial and last name: *jrodriguez@trotek.com****
- ***First name and last initial: *jessicar@trotek.com****
What are some tips for creating a professional email address?
Consider these tips when making your professional email address:
Use the same domain name as your company
If you want your professional email address to show your organization’s professionalism, it needs to be consistent with your brand name. Every employee should communicate while using the same email domain name. Not doing so or using a generic one can affect customer trust and brand awareness. For example, everyone working for a car tuning company called Sunset Customs should have a domain name similar to “@sunsetcustoms.co.za.”
Always use your real name
You should always use a version of your full real name on a professional email address. Using a nickname is fine for personal communication, but it may not fit well with a professional email, regardless of how widely known it is with colleagues and clients. For example, if your name is Jessica Rodriguez, you can use many versions of your full name, like “jessica.rodriguez,” “jrodriguez,” “jessica.r” and other similar versions.
Don’t use your company position
When choosing the name of your professional email address, it’s best that you don’t use the name of your position within the company. Besides the fact that your position may change over time, it’s likely that most of your recipients either already know your role or are about to discover by reading the email or your signature. For example, using a name like “jrodriguez” and adding your title in the email’s signature is usually more effective than using a name like “engineerjrodriguez.”
Only use letters
Given the fact that there are significantly more email addresses than names, many personal addresses include numbers like birth years or the year in which the address was created. The fact that this is a common occurrence in personal addresses makes it something to avoid when creating a professional one, as it may give out an unprofessional impression. This applies to symbols and can also determine automated spam filters to block your emails. For example, using a name like “jrodriguez84” can make a professional email address seem unreliable.
Make it easy to pronounce out loud
You may benefit from your email being orally transmitted from one person to another, and an effective way of making sure it is memorable is by making it easy to say. When choosing a way to write your name, try to avoid letter combinations that don’t sound well. For example, a person named Nick Meyer can use “n.meyer” instead of “nick.m,” as the former may be easier to pronounce.
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