ChatGPT has become the most in-demand AI chatbot almost overnight. Posts on social media have been tending for since the release in November 2022. ChatGPT is certainly a revelation in the digital industry. Nearly every digital marketer, from web developers to copywriters, and even account managers, are interested in what this new chatbot is all about.

There is a lot of hype around it. There are creatives adamant that AI could just never-ever take our jobs. On the flip side, there are plenty of creatives wondering if this could be it – the thing that finally takes that grunt work off of our plates forever.

What’s ChatGPT? What’s the deal?

You’ve probably heard a whole heap about ChatGPT in the last month or two. It’s a new product from OpenAI that interacts with users in a conversational way. It’s not necessarily an AI copywriter or an AI developer – but it can certainly do both. It can craft responses for your customer support enquiries. And it can even come up with strategic ideas. In fact, it rivals the capabilities of Google when it comes to search. Google calls for you to enter a few keywords around what you want to know, and then read the top results and come to your own answer. With ChatGPT, you can get a full answer, written in an easy-to-understand kind of language.

Currently, the creator, OpenAI, is running the AI chatbot for free. Anyone across the world is welcome to use it, totally free of charge. It’s so that openAI can teach the chatbot communication through trial and error. It’s a kind of machine learning called Reinforcement Learning from Human Feedback (RLHF), and in this case, OpenAI has opened up that learning process to the public (a pretty smart move).