January is the best time for a financial detox

The word detox can be quite daunting especially when the goal is to start the year with a clean slate. Yet more so than before, people are looking at detoxing and simplifying their lives by reducing the clutter and focusing more on themselves or their family, and ultimately looking at achievable goals that will best suit them.

Government says dodgy IT systems are causing it to leak money

The Department of Public Service and Administration (DPSA) has identified a number of ‘leaks’ in the cost of public administration which has led to the loss of millions of rands. DPSA minister Senzo Mchunu said in a presentation on Monday (9 December), that these leaks are ‘untenable’ and that government is now entering a period of cost containment. “We are in a period that requires us to make difficult and complex decisions above our own in the national interest,” Mchunu said. “Government is operating in an ever more complex and demanding environment, more so with regards to the fiscus.

These are the top jobs for the next decade

The next decade could see growing demand for behavioral scientists, data analysts, upcycled clothing designers and even digital detox consultants. Brexit, climate change, an economic slowdown and technology are among the factors that could have the greatest impact on jobs in the 2020s, according to the UK’s Royal Society for the encouragement of Arts, Manufactures and Commerce.

Locally made Mara phones get strong SA corporate backing

Nedbank, Vodacom and now retail giant Pick n Pay are among the growing list of SA corporates to back the locally-made Mara phone. The Android-based phone is the brainchild of pan-African entrepreneur Ashish Thakkar, CEO and founder of the Mara Corporation, which opened a high-tech smartphone factory at the Dube TradePort Special Economic Zone (SEZ) north of Durban in October. Thakkar has committed to investing R1.5 billion in the new plant, around half of which has already been invested. The Durban plant, which has created more than 200 new jobs, followed the opening of Mara’s first phone factory in Rwanda earlier in October.

The 2019 SA top 10 trending Google searches

Google SA has announced the results of its 2019 search history. The annual list details the year’s top trends based on searches conducted in South Africa.

Pop culture, politics and sport captured the nation’s attention. Not surprisingly, load shedding dominated both the top ten searches for 2019 and the past decade. Rugby World Cup topped the trending sports searches. The number 1 trending music personality was the late Johnny Clegg.

Using Influencers In Digital Marketing

With the popularity of social media, more and more brands have been using influencers for digital marketing. Originally influencer marketing was celebrity endorsements, but the digital age has expanded it beyond celebrities. The idea behind influencers is that instead of spending time looking for ways to reach a larger audience, you hire these people to already have a large following with your target audience and hire them to get the word out for you. A single social media testimonial from the right influencer can expose your brand to thousands of people. With the right influencer, your SEO results can get READ MORE

Tips for Digital Marketing in November

November is the start of the holiday season when people realize they need to begin planning for the holidays. Black Friday, Small Business Saturday, and Cyber Monday are the biggest shopping events of the year, where thousands of people gather to buy gifts for that one day when they are all on sale. You do not want to miss out on opportunities this holiday season, so here are some tips to get your planning. Promote gift ideas Everyone has that one person in their life that they just cannot figure out what gift to give. This is a huge marketing READ MORE